Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new ad network called Blaze which places advertising on totally free WordPress.com sites and Tumblr. Advertising starts at $5/month.

Automattic is the company behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the entrepreneur who developed the totally free WordPress open-source material management system (CMS).

Blaze Marketing Network

The marketing network was initially introduced in April 2022 as a network exclusively for Tumblr users to place ads on other Tumblr pages.

Automattic revealed that the network is now expanded to blog writers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to utilize the WordPress dashboard at wordpress.com/advertising to get started choosing pages to market.

Advertising payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently installed then it should be installed, either the complimentary or superior version works.

Those who are utilizing Jetpack can then begin the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to choose the posts or pages for marketing, clicking a three-dot (ellipsis) menu to choose the Promote with Blaze option.

The interface permits advertisers to pick the audience that will see the advertisements. Audience selection is segmented by what continent the ads will appear in, what sort of gadgets will see the advertisements (mobile or desktop) and by what topic the ads will be shown in.

Where Blaze

Advertisements Are Shown The marketing can appear from amongst countless Tumblr and complimentary WordPress.com web pages. Management of the Blaze advertising campaigns is done through the dashboard user interface at wordpress.com/advertising.

The projects are established by a daily budget and by dates that the marketing will be revealed. Blaze advertisements include a title, a bit and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose a maximum of 80 characters here, use them wisely to capture the audience’s attention.

Bit: A short text description of your post that appears underneath your image. You can compose a maximum of 120 characters here. We advise utilizing this text to support your heading and provide viewers more context about what they will see when they click the advertisement and get to your material.

Image: Publish an image to represent your post. You can use the crop tool to change your image’s look in the advertisement.”

Read the main statement by Automattic:

Introducing Blaze: A New Method to Ignite Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero